Advanced CRO Methodology Application
CRO
A/B Testing
Optimization
The Challenge (Before)
Previous A/B testing efforts had plateaued and were yielding diminishing returns. A more sophisticated approach was required to unlock further conversion gains.
The Result (After)
I applied advanced CRO methodologies, moving beyond simple A/B tests to multivariate testing and personalization. This increased test velocity by 200% and achieved a significant 22% conversion lift.
Conversion Lift
+22%
Test Velocity
+200%