API-Driven Website Personalization Engine

Personalization

API

React

A/B Testing

The Challenge (Before)

The corporate website provided the same generic experience to every visitor, regardless of their industry, past behavior, or expressed interests, leading to low engagement.

The Result (After)

I built an API-driven personalization engine that integrated with our CDP to tailor website content in real-time. This resulted in a 40% increase in time-on-site for key audience segments.

Time-on-Site

+40%

Experience

Personalized