Application Funnel Efficiency Improvement
CRO
Funnel Optimization
UX
The Challenge (Before)
The prospective student application process was cumbersome, with significant friction points and high drop-off rates, leading to lost enrollment opportunities.
The Result (After)
I directed targeted CRO efforts to streamline the application funnel. By simplifying forms, improving UX, and reducing steps, we reduced funnel drop-off by 40% and increased the completion rate by 25%.
Funnel Drop-off
-40%
Completion Rate
+25%