Brand Messaging & Tone of Voice Framework

Messaging

Copywriting

Tone of Voice

Content Strategy

The Challenge (Before)

Company communications were inconsistent and jargon-filled. The tone of voice varied wildly across marketing, sales, and support, creating a disjointed customer experience.

The Result (After)

I developed a clear and compelling brand messaging framework and a detailed tone of voice guide. This unified communications, leading to a 30% improvement in message clarity scores from customer surveys.

Message Clarity

+30%

Consistency

Achieved