Establishing a Distinct Brand Voice on Social Media

Social Media

Community Management

Brand Voice

Content

The Challenge (Before)

The brand's social media presence was inconsistent and bland. The content and tone of voice did not stand out from competitors and failed to build a loyal community.

The Result (After)

I defined and implemented a distinct, witty, and engaging brand voice for all social channels. This strategy doubled the follower growth rate and increased the average engagement rate per post by 75%.

Follower Growth

+100%

Engagement Rate

+75%