Channel Mix Optimization for Maximum ROI

ROI

Budgeting

Optimization

The Challenge (Before)

The marketing budget was not being strategically allocated across channels to achieve the highest possible return on investment. Some channels were overfunded while others were neglected.

The Result (After)

I conducted a complete channel mix analysis and re-allocated 25% of the budget based on performance data and growth potential, ensuring every dollar was spent effectively to maximize overall ROI by 30%.

Overall ROI

+30%

Budget Reallocated

25%