Competitive Analysis & Product Repositioning

Competitive Analysis

Positioning

Strategy

Market Research

The Challenge (Before)

Our flagship product was losing market share to new, aggressive competitors. The product's unique value proposition was unclear and was not resonating with the target market.

The Result (After)

I conducted an in-depth competitive analysis and used the insights to reposition the product, focusing on its key differentiators. The new messaging led to a 10-point increase in market share and a 25% improvement in lead quality.

Market Share

+10 Points

Lead Quality

Improved by 25%