Content-Trust Building Strategy

Content Strategy

Trust

Marketing

The Challenge (Before)

Marketing content was overly focused on direct selling and lacked the foundational element of trust. This approach failed to resonate with audiences in the consideration phase of their journey.

The Result (After)

I developed and executed a content strategy centered on building trust. By creating authentic, value-driven foundational content, we increased engagement rates by 40% and time on page by 60%.

Engagement Rate

+40%

Time on Page

+60%