30% CPES Reduction Initiative

CPES

Cost Reduction

Optimization

The Challenge (Before)

The Cost Per Enrolled Student (CPES) was unsustainably high, which directly impacted the profitability of each new student acquisition and strained the marketing budget.

The Result (After)

I executed a thorough performance optimization audit across all paid channels, identifying and eliminating wasteful spend. This initiative effectively reduced the Cost Per Enrolled Student (CPES) by 30%.

CPES Reduction

-30%