45% CPL Reduction via Segmentation Testing

CPL

Segmentation

Ad Targeting

The Challenge (Before)

While hyper-local ad targeting was in place, the audience segmentation was too broad. This resulted in a high Cost Per Lead (CPL) as ads were reaching irrelevant users.

The Result (After)

I implemented a rigorous and continuous A/B testing framework for audience segmentation, running over 100 tests. By constantly refining targeting parameters based on performance data, I successfully drove down the Cost Per Lead (CPL) by 45%.

CPL Reduction

-45%

A/B Tests Run

100+