Customer Data Platform (CDP) Integration

CDP

Segment

Data Integration

API

The Challenge (Before)

Customer data was fragmented across multiple systems (CRM, analytics, email platform), making it impossible to get a single, unified view of the customer journey.

The Result (After)

I led the technical integration of a Customer Data Platform (Segment), unifying data from all touchpoints. This created a 360-degree customer view, enabling hyper-personalized marketing and a 25% increase in cross-sell revenue.

Customer View

360-Degree

Cross-Sell Lift

+25%