Voice of the Customer & Case Study Program

Customer Marketing

Case Studies

Testimonials

Advocacy

The Challenge (Before)

The marketing website lacked compelling social proof. There were no customer stories or testimonials to build trust and credibility with prospective buyers.

The Result (After)

I launched a "Voice of the Customer" program, systematically capturing success stories and producing over 25 new case studies and video testimonials. These assets were instrumental in a 30% increase in mid-funnel lead conversion.

Case Studies Created

25+

Mid-Funnel Conversion

+30%