Global Enterprise Rebranding Initiative

Rebranding

Brand Architecture

Corporate Identity

The Challenge (Before)

A 20-year-old enterprise had an outdated brand identity that no longer reflected its market leadership. Its brand architecture was confusing after years of mergers and acquisitions.

The Result (After)

I managed a full-scale rebranding project, overseeing agency partners to redefine the brand strategy and modernize the visual identity, leading to a 20% increase in brand equity valuation and improved sentiment.

Brand Equity

+20%

Sentiment

Improved