Executive Reporting on P&L Performance

Reporting

P&L

Finance

The Challenge (Before)

Leadership lacked clear, reliable, and actionable financial performance reporting. The connection between marketing spend and the company's P&L was not well-documented.

The Result (After)

I took ownership of the marketing P&L (over $1M), providing transparent, results-focused monthly financial reporting to the executive team. This built trust and demonstrated the direct financial impact of marketing.

Reporting Frequency

Monthly

P&L Managed

$1M+