Integrated Marketing Campaign for a Major Feature Launch

Product Launch

Integrated Marketing

Campaign

Adoption

The Challenge (Before)

In the past, new features were launched with a simple blog post, resulting in low awareness and adoption among the existing user base.

The Result (After)

I planned and executed a fully integrated marketing campaign for a major feature release, including email, in-app messaging, and a PR push. The campaign drove a 40% adoption rate within the first 30 days.

30-Day Adoption Rate

40%

Awareness

High