Funnel Optimization for Customer Acquisition

Funnel Optimization

Acquisition

CRO

The Challenge (Before)

The customer acquisition funnel had significant leaks and inefficient steps, leading to a high cost per acquisition (CPA).

The Result (After)

I developed and implemented specific strategies for Full Funnel Optimization, analyzing each stage of the customer journey to fix drop-off points, thereby increasing funnel conversion by 15% and lowering CPA by 35%.

CPA Reduction

-35%

Funnel Conversion

+15%