Global Digital Strategy & RM 15M ARR Initiative

Strategy

ARR

Digital Marketing

The Challenge (Before)

The company lacked a clear, unified global strategy to generate new, repeatable revenue, leading to inconsistent growth and missed opportunities in key international markets.

The Result (After)

I defined and owned a comprehensive global digital strategy from the ground up. This initiative directly drove over RM 15 Million in new Annual Recurring Revenue (ARR) by aligning marketing efforts and targeting high-value segments.

New ARR

RM 15M+