Hyper-Local Ad Targeting Strategy

Paid Ads

Targeting

Local

The Challenge (Before)

Paid ad targeting lacked the necessary geographic precision, resulting in ad spend being wasted on audiences outside of key service areas.

The Result (After)

I developed and deployed a precise Hyper-Local Ad targeting strategy. This geo-fenced approach ensured that ad impressions were concentrated in high-value zip codes, reducing wasted ad spend by 50% and increasing local leads by 60%.

Wasted Ad Spend

-50%

Local Leads

+60%