Market Segmentation for International Expansion
Market Research
Segmentation
International
GTM
The Challenge (Before)
The company wanted to expand into the EMEA market but had a poor understanding of the regional landscape, customer needs, and competitive pressures.
The Result (After)
I conducted comprehensive market research and segmentation analysis for the EMEA region. This data informed a targeted GTM strategy, leading to a successful launch and securing 10 major enterprise clients in the first year.
New Enterprise Clients
10
Market
EMEA Launch