Product Naming & Domain Acquisition

Naming

Branding

Strategy

Domain Names

The Challenge (Before)

A new SaaS product was referred to internally by a codename. It needed a memorable, available, and legally sound name before it could be launched to the public.

The Result (After)

I led a structured naming process, from brainstorming to legal screening. After finalizing the name, I successfully negotiated the acquisition of the exact-match .com domain for a fraction of its asking price.

Domain Acquired

.com

Naming Process

Structured