Pricing & Packaging Overhaul for a Software Product

Pricing Strategy

Packaging

SaaS

Monetization

The Challenge (Before)

The product's pricing was based on legacy models and did not align with the value provided to different customer segments. This led to revenue leakage and customer confusion.

The Result (After)

I led a full pricing and packaging overhaul, introducing a value-based, three-tiered model. The new structure increased Average Revenue Per Account (ARPA) by 18% and improved new customer conversion rates.

ARPA Increase

+18%

Conversion Rate

Improved