Developing Product Messaging for a New Buyer Persona

Messaging

Persona

Positioning

Content

The Challenge (Before)

The company decided to target a new buyer persona (e.g., from developers to project managers), but all existing marketing content and product messaging was tailored to the original audience.

The Result (After)

I developed a completely new messaging framework and set of content assets tailored to the new persona. This enabled the sales team to successfully penetrate the new market segment, driving $500K in new pipeline.

New Pipeline

$500K

Target

New Persona