Consumer Product Packaging Redesign

Packaging

Retail

FMCG

Brand Experience

The Challenge (Before)

An FMCG product was losing shelf presence due to dated and uninspired packaging. Sales were declining as new, more visually appealing competitors entered the market.

The Result (After)

I led a complete packaging redesign, from concept to production. The new high-impact design stood out on crowded shelves, resulting in a 15% increase in same-store sales within the first quarter.

Same-Store Sales

+15%

Shelf Impact

High