40% ROAS Improvement Campaign
ROAS
Advertising
Optimization
The Challenge (Before)
Advertising spend was yielding suboptimal returns, with a low Return on Ad Spend (ROAS) that was impacting the overall profitability of marketing campaigns.
The Result (After)
I spearheaded a targeted campaign to optimize ad spend through rigorous A/B testing, audience refinement, and creative improvements, resulting in a 40% increase in ROAS.
ROAS Increase
+40%