SaaS Product Launch Go-to-Market Strategy

GTM Strategy

SaaS

Product Launch

B2B

The Challenge (Before)

A new B2B SaaS product was ready for launch, but lacked a cohesive Go-to-Market (GTM) strategy. There was no clear plan for pricing, positioning, or reaching the target audience.

The Result (After)

I developed and executed a comprehensive GTM strategy that defined target personas and established a three-tiered pricing model. This resulted in exceeding the first-quarter customer acquisition goal by 50%, generating $250K in ARR.

Acquisition Goal

Exceeded by 50%

ARR First Quarter

$250K