Server-Side Tagging (GTM) for Data Privacy

GTM

Server-Side

Data Privacy

Analytics

The Challenge (Before)

Client-side tracking was vulnerable to ad-blockers and ITP, leading to data inaccuracy. There was a pressing need to improve data privacy and tracking reliability in line with GDPR/CCPA.

The Result (After)

I architected and deployed a server-side Google Tag Manager container. This resulted in a 30% increase in data accuracy, improved site performance, and ensured compliance with modern data privacy regulations.

Data Accuracy

+30%

Compliance

GDPR/CCPA