Staff Digital Basics Training

Training

Digital Literacy

The Challenge (Before)

Non-marketing staff, particularly in admissions and sales, lacked a foundational knowledge of digital marketing processes, leading to a disconnect in the lead-to-enrollment funnel.

The Result (After)

I conducted training sessions for over 50 public-facing staff on digital marketing basics, including lead qualification and the importance of CRM data, reducing lead handoff errors by 80%.

Staff Trained

50+

Lead Handoff Errors

-80%