35% Team Campaign Output Efficiency Improvement

Team Efficiency

Performance Metrics

The Challenge (Before)

The marketing team's campaign output was constrained by headcount, and there were no clear benchmarks to measure or incentivize performance and efficiency.

The Result (After)

I introduced and tracked new performance-based metrics for the team. This data-driven management approach directly led to a 35% improvement in team campaign output efficiency without increasing headcount.

Efficiency Gain

+35%