Web UX Optimization for Student Journey
UX
Student Journey
Optimization
The Challenge (Before)
The website user experience (UX) for prospective students was disjointed and confusing, creating a barrier to entry and causing high bounce rates on key pages.
The Result (After)
I directed a comprehensive website optimization project focused on improving the prospective student journey. Through user research and UX best practices, we created a seamless online experience, reducing bounce rates by 30%.
Bounce Rate
-30%
User Satisfaction
+25%