Budget Allocation for 15% Yield Rate Improvement
Budgeting
Yield Rate
Optimization
The Challenge (Before)
The yearly marketing budget ($50Kâ$150K) was not being allocated effectively, resulting in a low conversion rate from qualified lead to enrolled student (yield rate).
The Result (After)
I re-allocated and optimized the marketing spend to focus on high-intent channels and mid-funnel conversion tactics. This data-backed approach successfully improved the overall yield rate by 15%.
Yield Rate
+15%
Budget Optimized
$150K