Mr Thana's Projects

I defined and owned a comprehensive global digital strategy from the ground up. This initiative directly drove over RM 15 Million in new Annual Recurring Revenue (ARR) by aligning marketing efforts and targeting high-value segments.

I successfully defined and executed a multi-faceted growth strategy that leveraged new channels and optimized existing ones. This resulted in exceeding the million-dollar growth targets by 20% ahead of schedule.

I managed and meticulously optimized the entire budget, ensuring strategic allocation across all performance channels. This data-driven approach maximized impact and delivered a 25% higher return on investment.

I spearheaded a targeted campaign to optimize ad spend through rigorous A/B testing, audience refinement, and creative improvements, resulting in a 40% increase in ROAS.

I architected and implemented automated customer retention and upsell journeys using a new marketing automation platform. This program systematically nurtured customers, leading to a 35% increase in their lifetime value and a 15% increase in retention.

I defined a comprehensive digital strategy focused on top-of-funnel awareness and lead nurturing. This led to a 50% increase in applications and a stable 20% increase in overall student enrollment volume.

I re-allocated and optimized the marketing spend to focus on high-intent channels and mid-funnel conversion tactics. This data-backed approach successfully improved the overall yield rate by 15%.

I executed a thorough performance optimization audit across all paid channels, identifying and eliminating wasteful spend. This initiative effectively reduced the Cost Per Enrolled Student (CPES) by 30%.

I conducted a complete channel mix analysis and re-allocated 25% of the budget based on performance data and growth potential, ensuring every dollar was spent effectively to maximize overall ROI by 30%.

I directed a series of advanced Conversion Rate Optimization (CRO) efforts, including A/B testing, user journey analysis, and landing page redesigns, resulting in an 18% uplift in overall website conversion rates.

I successfully architected and leveraged a unified MarTech and analytics stack. This integration broke down data silos, reduced reporting time by 50%, and provided actionable insights across the business.

I directed targeted CRO efforts to streamline the application funnel. By simplifying forms, improving UX, and reducing steps, we reduced funnel drop-off by 40% and increased the completion rate by 25%.

I took complete ownership of institutional digital analytics, establishing a central authority for data governance. I defined key metrics and ensured data accuracy of over 99% across all platforms, automating 25+ reports.

I established and standardized key recruitment KPIs, including Cost Per Lead (CPL) and Cost Per Enrollment (CPE), for all executive reporting, providing clear visibility into performance and ROI.

I executed a comprehensive technical SEO audit and implemented essential fixes. This included optimizing keyword placements, fixing over 500 broken links, and improving site architecture to boost organic traffic by 20%.

I developed and executed a content strategy centered on building trust. By creating authentic, value-driven foundational content, we increased engagement rates by 40% and time on page by 60%.

I championed and fostered a data-first culture, powered by accurate and accessible Data Analytics. This cultural shift ensured that 90% of strategic decisions were consistently backed by evidence, increasing data adoption by 80%.

I led the implementation and management of a new Marketing Automation platform (like HubSpot or Marketo), automating complex communication workflows and reducing manual tasks by 70%.

I applied advanced CRO methodologies, moving beyond simple A/B tests to multivariate testing and personalization. This increased test velocity by 200% and achieved a significant 22% conversion lift.

I directed a comprehensive website optimization project focused on improving the prospective student journey. Through user research and UX best practices, we created a seamless online experience, reducing bounce rates by 30%.

I personally managed and provided hands-on execution of advanced SEO/SEM strategies, including in-depth competitor analysis, programmatic SEM, and sophisticated backlink strategies, improving keyword rankings by 40%.

I developed and implemented specific strategies for Full Funnel Optimization, analyzing each stage of the customer journey to fix drop-off points, thereby increasing funnel conversion by 15% and lowering CPA by 35%.

I developed and deployed a precise Hyper-Local Ad targeting strategy. This geo-fenced approach ensured that ad impressions were concentrated in high-value zip codes, reducing wasted ad spend by 50% and increasing local leads by 60%.

I built automated reporting dashboards that were directly powered by our analytics stack. This reduced reporting time by 80% and ensured that all strategy and executive conversations were guided by accurate, real-time Data Analytics.

I architected and deployed a server-side Google Tag Manager container. This resulted in a 30% increase in data accuracy, improved site performance, and ensured compliance with modern data privacy regulations.

I led the migration to a headless CMS (Contentful), decoupling the content from the presentation layer. This empowered the team to deliver content via API to any channel and reduced content deployment time by 75%.

I developed and trained a machine learning model in Python using BigQuery ML that predicted customer churn with 85% accuracy. This allowed the retention team to proactively engage at-risk customers, reducing churn by 15%.

I implemented a full CI/CD pipeline using GitHub Actions that automated testing, building, and deployment. This reduced the average deployment time from hours to under 5 minutes and eliminated manual deployment errors.

I built a Progressive Web App (PWA) with offline-first capabilities using Service Workers. This allowed the sales team to capture leads directly on their devices, reducing follow-up time by 90% via automatic sync.

I led the technical integration of a Customer Data Platform (Segment), unifying data from all touchpoints. This created a 360-degree customer view, enabling hyper-personalized marketing and a 25% increase in cross-sell revenue.

I built an API-driven personalization engine that integrated with our CDP to tailor website content in real-time. This resulted in a 40% increase in time-on-site for key audience segments.

I conducted a deep performance audit and implemented a series of optimizations, including image compression, code splitting, and lazy loading. This improved the Lighthouse performance score from 55 to 95.

I designed and built an interactive web-based dashboard using D3.js and React. This allowed stakeholders to have self-service access to dynamically filter, sort, and visualize data, leading to faster and more effective decision-making.

I led a comprehensive accessibility overhaul of the entire website, addressing issues related to semantic HTML, ARIA attributes, and keyboard navigation to achieve full WCAG 2.1 AA compliance for an inclusive audience.

I mastered and scaled a low-cost lead generation model by running highly targeted, hyper-local Facebook Ad campaigns, dramatically reducing CPL by 70% while generating over 10,000 leads.

I implemented a rigorous and continuous A/B testing framework for audience segmentation, running over 100 tests. By constantly refining targeting parameters based on performance data, I successfully drove down the Cost Per Lead (CPL) by 45%.

I provided hands-on, expert-level execution of SEO, SEM, and Paid Ads (including social, search, and display) across the entire digital ecosystem, managing over $500K in ad spend and increasing organic traffic by 150%.

I took ownership of the marketing P&L (over $1M), providing transparent, results-focused monthly financial reporting to the executive team. This built trust and demonstrated the direct financial impact of marketing.

Serving as a Regional Marketing Leader for 5 regions, I defined and executed cohesive regional strategies tailored to each market's unique needs, driving 40% overall regional growth.

I introduced and tracked new performance-based metrics for the team. This data-driven management approach directly led to a 35% improvement in team campaign output efficiency without increasing headcount.

By implementing new processes, tools, and performance metrics, I achieved a 50% increase in marketing output and efficiency without increasing headcount, proving a model for scalable growth.

I developed and delivered high-value corporate training sessions to 25+ team members on topics like advanced analytics, marketing automation, and conversion rate optimization, upskilling the entire department.

I excelled in Team Leadership & Mentorship by establishing a formal mentorship program. This provided structured guidance and hands-on support for all team members, fostering a 20% increase in team retention and 5 internal promotions.

I conducted training sessions for over 50 public-facing staff on digital marketing basics, including lead qualification and the importance of CRM data, reducing lead handoff errors by 80%.

Through targeted training and the implementation of clear lead management protocols within the CRM, I ensured the center staff could confidently and effectively manage the digital lead flow, improving lead response time by 60%.

I successfully introduced a system of 10+ performance-based KPIs that were tied to key business goals. This created a culture of accountability and provided clear benchmarks for success, leading to a 25% increase in goal attainment.

I led a new content and social media strategy designed to enhance brand reputation and drive meaningful engagement. This included creating shareable content and fostering community interaction, increasing positive sentiment by 40% and engagement by 60%.

I shifted the content strategy to focus on building trust through authentic storytelling. By creating simple, relatable photos and stories, we increased our brand trust score by 30 points and grew our community by 50%.

I developed a complete brand identity from scratch, including the company name, logo, and a comprehensive brand guide. The subsequent launch strategy secured over 1,000 signups in the first month for a successful market entry.

I managed a full-scale rebranding project, overseeing agency partners to redefine the brand strategy and modernize the visual identity, leading to a 20% increase in brand equity valuation and improved sentiment.

I led a complete packaging redesign, from concept to production. The new high-impact design stood out on crowded shelves, resulting in a 15% increase in same-store sales within the first quarter.

I developed a clear and compelling brand messaging framework and a detailed tone of voice guide. This unified communications, leading to a 30% improvement in message clarity scores from customer surveys.

I launched an employer branding campaign showcasing the company's unique culture and values. This resulted in a 50% increase in qualified inbound job applications and a 20% reduction in time-to-hire.

I produced a series of short, powerful brand storytelling videos that communicated the company's mission and values. The campaign generated over 1 million organic views and significantly boosted brand affinity.

I designed and built an interactive digital portal for brand guidelines, featuring searchable content and downloadable assets. This increased internal adoption of brand standards by 80% and centralized asset access.

I led a structured naming process, from brainstorming to legal screening. After finalizing the name, I successfully negotiated the acquisition of the exact-match .com domain for a fraction of its asking price.

I developed a cohesive and immersive brand experience for our flagship industry event, from booth design to interactive installations. This led to a 150% increase in booth traffic and a 200% increase in qualified leads generated.

I defined and implemented a distinct, witty, and engaging brand voice for all social channels. This strategy doubled the follower growth rate and increased the average engagement rate per post by 75%.

I developed and executed a comprehensive GTM strategy that defined target personas and established a three-tiered pricing model. This resulted in exceeding the first-quarter customer acquisition goal by 50%, generating $250K in ARR.

I conducted an in-depth competitive analysis and used the insights to reposition the product, focusing on its key differentiators. The new messaging led to a 10-point increase in market share and a 25% improvement in lead quality.

I created a comprehensive sales enablement playbook, including battle cards, demo scripts, and case studies. After training the sales force, the average sales cycle decreased by 20% and win rates improved by 15%.

I designed and managed a formal beta program with 100+ customers. I established a feedback loop that directly influenced the product roadmap, leading to a successful GA launch.

I led a full pricing and packaging overhaul, introducing a value-based, three-tiered model. The new structure increased Average Revenue Per Account (ARPA) by 18% and improved new customer conversion rates.

I built an analyst relations program from the ground up, securing 20+ briefings per year. This culminated in being named a "Visionary" in the Gartner Magic Quadrant for our space.

I launched a "Voice of the Customer" program, systematically capturing success stories and producing over 25 new case studies and video testimonials. These assets were instrumental in a 30% increase in mid-funnel lead conversion.

I planned and executed a fully integrated marketing campaign for a major feature release, including email, in-app messaging, and a PR push. The campaign drove a 40% adoption rate within the first 30 days.

I conducted comprehensive market research and segmentation analysis for the EMEA region. This data informed a targeted GTM strategy, leading to a successful launch and securing 10 major enterprise clients in the first year.

I implemented a formal Win/Loss Analysis program, conducting interviews with recent prospects. The insights directly led to the prioritization of a key integration, which was the #1 reason for losses to our main competitor.

I developed a new user onboarding experience and lifecycle email campaign to showcase the benefits of premium features. This strategy increased the free-to-paid conversion rate by over 200%, from 0.8% to 2.5%.

I developed a completely new messaging framework and set of content assets tailored to the new persona. This enabled the sales team to successfully penetrate the new market segment, driving $500K in new pipeline.